Etihad Airways becomes Spyker F1 title sponsor

Etihad Airways becomes Spyker F1 title sponsor

15 March 2007 – The Spyker F1 team today announced at their press conference in Melbourne that Etihad Airways, the national airline of the United Arab Emirates, and Aldar, will become the team's title sponsor for the next three years.

Both the Etihad Airways and Aldar logos will have primary presenting branding on the team's cars and driver overalls from Australia onwards.

Etihad Airways was established in July 2003 with Abu Dhabi, the capital of the UAE, as its hub. In less than four years Etihad's network has grown to reach across Asia, Africa, Europe, the Middle-East and North America to an unprecedented 37 destinations. Etihad's excellence of service has also been recognised by the World Travel Awards, with the airline voted the World's Leading New Airline for the past three consecutive years.

Aldar creates world-class real estate developments for the nation of Abu Dhabi, whilst providing a stable and profitable investment portfolio for its investors. Amongst its many projects, Aldar is responsible for the development of the pioneering Yas Island. With new standards of innovation, excellence and value in urban design, the Island will occupy a total land area of 2,500 hectares and will feature attractions such as a world-class motorsport circuit, the venue for the 2009 Abu Dhabi Grand Prix, signature hotels and a retail development of 300,000 square metres.

Colin Kolles, Etihad Aldar Spyker's team principal and managing director, commented: "This partnership is the start of a new era for the team. We are proud to be associated with Etihad and Aldar, two of Abu Dhabi's major brands that have both shown a determination and desire to succeed in their own industry sectors. This drive matches Spyker's philosophy and brand values perfectly and I hope we will both continue to progress together for many years to achieve our own respective goals."

Michiel Mol, Etihad Aldar Spyker's director of Formula 1, added, "This is another stepping stone towards our goal of getting to the forefront of Formula 1. When we came into the sport just six months ago, we emphatically stated we wanted to provide an attractive package to draw commercial partners to the team. We have now shown we can deliver on our statements."

James Hogan, chief executive of Etihad Airways, added, "I am absolutely delighted to see the birth of the Etihad Aldar Spyker F1 team. As well as being a turning point in the Spyker team's own history, it marks the start of a new era for the airline itself. We will use the partnership to launch the airline to a completely new level of consumer awareness. This is just the start of a very exciting partnership, one that will hopefully bring both parties great success."

Ronald Barrott, CEO of Aldar, said, "Abu Dhabi is a fast growing market and Formula 1 is integral to its commercial growth. Aldar has shown a firm commitment to Formula 1 with the ongoing development of Yas Island, but the partnership with Spyker profoundly deepens our involvement and widens the profile and reach of the company. As a developing organisation ourself, the partnership is a perfect match and we look forward to a mutually beneficial relationship."

related

Comments

Latest News
Full
Compact

  1. Friday 25 July 2014

  2. 12:50

    Follow second practice for the Hungarian GP!

    F1
  3. 10:43

    Hungarian GP: Full Free Practice 1 results

    F1
  4. Hamilton fastest in first Hungaroring practice 10:32

    Hamilton fastest in first Hungaroring practice

    Lewis Hamilton set the standard as the Hungarian Grand Prix weekend got underway on Friday morning. The Mercedes driver...

    F1
  5. Azerbaijan to stage Grand Prix from 2016 10:26

    Azerbaijan to stage Grand Prix from 2016

    Azerbaijan has confirmed that it will stage the European Grand Prix from the 2016 campaign. There were plans for the Baku...

    F1
  6. 10:19

    Latest F1 photos: Friday at Hungaroring

    F1
  7. Hamilton 'not worried' about Vettel rumours 10:06

    Hamilton 'not worried' about Vettel rumours

    Lewis Hamilton says he is unconcerned about claims that Mercedes is trying to sign Sebastian Vettel. Ahead of the...

    F1
  8. Camier to stand in for recovering Hayden 09:36

    Camier to stand in for recovering Hayden

    Leon Camier will replace Nicky Hayden at Aspar for the next two races as the latter recovers from surgery. Hayden has...

    MotoGP
  9. 09:00

    Follow first practice for the Hungarian GP!

    F1
  10. Video of the Day: Hamilton's Hungaroring guide 05:00

    Video of the Day: Hamilton's Hungaroring guide

    Join Mercedes driver Lewis Hamilton for a lap of the Hungaroring.

    F1
  11. Thursday 24 July 2014

  12. Video: Mexico outlines planned track changes 22:49

    Video: Mexico outlines planned track changes

    Organisers of the returning Mexican Grand Prix highlight the modifications that will be required to the Autódromo Hermanos...

    F1
  13. Räikkönen: 2015 car will be more to my liking 17:16

    Räikkönen: 2015 car will be more to my liking

    Kimi Räikkönen is certain that next year's Ferrari design will be better-suited to his driving style. The former World C...

    F1
  14. Sutil shrugs off replacement rumours 16:39

    Sutil shrugs off replacement rumours

    Adrian Sutil has shunned rumours that Sauber is looking to replace him before the end of the season. It was suggested...

    F1
  15. Rossi joins Marussia as reserve driver 16:26

    Rossi joins Marussia as reserve driver

    Alexander Rossi has joined Marussia as its reserve driver for the remainder of the 2014 season. The 22-year-old American...

    F1
  16. 15:20

    Latest F1 photos: Thursday at Hungaroring

    F1
  17. Pérez '100 per cent sure' of Mexico return 14:49

    Pérez '100 per cent sure' of Mexico return

    Sergio Pérez says he has no doubts over Mexico's planned return to the Formula 1 calendar. At a special press conference...

    F1
  18. Video: Rosberg previews the Hungarian GP 13:30

    Video: Rosberg previews the Hungarian GP

    Mercedes driver and championship leader Nico Rosberg previews the Hungarian Grand Prix.

    F1
  19. Pirelli announces tyre choices until Singapore 13:10

    Pirelli announces tyre choices until Singapore

    Pirelli has announced its tyre compound choices for the Belgian, Italian and Singapore Grands Prix. At Spa-Francorchamps,...

    F1
  20. Marko: Mercedes, McLaren targeting Vettel 11:46

    Marko: Mercedes, McLaren targeting Vettel

    Red Bull advisor Helmut Marko claims that Mercedes and McLaren have targeted Sebastian Vettel. The reigning quadruple...

    F1
  21. Pérez gets grandstand for United States GP 10:06

    Pérez gets grandstand for United States GP

    A grandstand has been dedicated to Sergio Pérez fans for this year's United States Grand Prix. The Force India driver has...

    F1
  22. Video: Mansell, Berger battle in Mexico 09:14

    Video: Mansell, Berger battle in Mexico

    With news that the Mexican Grand Prix will return to the Formula 1 calendar next season, relive one of the standout battles...

    F1
  23. Horner: We will fight all the way to Abu Dhabi 07:00

    Horner: We will fight all the way to Abu Dhabi

    Red Bull Team Principal Christian Horner has insisted that the reigning World Champions will keep "fighting all the way to...

    F1
  24. Hungaroring memories: Räikkönen wins, 2005 05:00

    Hungaroring memories: Räikkönen wins, 2005

    Relive then McLaren driver Kimi Räikkönen's 2005 Hungarian Grand Prix victory.

    F1
  25. Wednesday 23 July 2014

  26. Official: Mexico confirmed for 2015 season 22:14

    Official: Mexico confirmed for 2015 season

    During a press conference in the country on Wednesday, organisers of a new race officially announced that Mexico will return...

    F1
  27. Video: Ferrari looks ahead to Hungary 18:05

    Video: Ferrari looks ahead to Hungary

    Ferrari Technical Director James Allison looks ahead to this weekend’s Hungarian Grand Prix.

    F1
  28. Lotus already well into design of 2015 car 17:22

    Lotus already well into design of 2015 car

    Lotus Technical Director Nick Chester has confirmed the Enstone team is already "well into the design of next year's car"...

    F1
  29. FIA confirms minor changes at Hungaroring 16:05

    FIA confirms minor changes at Hungaroring

    The Hungaroring has been tweaked ahead of this weekend's Hungarian Grand Prix. The alterations see new debris fencing...

    F1
  30. Pirro named driver steward for Hungary 15:25

    Pirro named driver steward for Hungary

    Emanuele Pirro will be the FIA driver steward at the Hungarian Grand Prix this weekend, carrying out the task for the eighth...

    F1
  31. Toto Wolff injured in cycling accident 14:24

    Toto Wolff injured in cycling accident

    Mercedes boss Toto Wolff has suffered a fractured shoulder, collar bone, elbow and wrist ahead of this weekend's Hungarian...

    F1
  32. Mallya: More podiums possible for Force India 14:05

    Mallya: More podiums possible for Force India

    Force India boss Vijay Mallya is confident his team will be able to get more podium finishes this season. Sergio Pérez...

    F1
  33. Video: Force India drivers on Hungarian GP 13:30

    Video: Force India drivers on Hungarian GP

    Force India drivers Nico Hülkenberg and Sergio Pérez preview the 2014 Hungarian Grand Prix.

    F1
  34. Magnussen wants problem-free weekend 13:17

    Magnussen wants problem-free weekend

    McLaren driver Kevin Magnussen has said he is hoping for a weekend "where everything comes together" in Hungary. Danish...

    F1
  35. Albers: Caterham making progress already 12:35

    Albers: Caterham making progress already

    Caterham Team Principal Christijan Albers believes that the squad is already making progress under its new owners. Tony...

    F1
  36. Lauda apologises to di Montezemolo and Ferrari 11:54

    Lauda apologises to di Montezemolo and Ferrari

    Niki Lauda has apologised to Ferrari President Luca di Montezemolo after his blunt description of the team's 2014 Formula 1...

    F1
  37. Lotus: We want to keep Grosjean in 2015 11:07

    Lotus: We want to keep Grosjean in 2015

    Lotus Deputy Team Principal Federico Gastaldi has said it is the outfit's "intention" to retain Romain Grosjean next...

    F1
  38. Bottas: Hungary not best circuit for our car 10:12

    Bottas: Hungary not best circuit for our car

    Valtteri Bottas has admitted he might struggle to get on the podium again this weekend in the Hungarian Grand...

    F1
  39. Mexico Grand Prix set for F1 return in 2015 09:52

    Mexico Grand Prix set for F1 return in 2015

    Mexico will return next season, Formula 1 boss Bernie Ecclestone has confirmed. According to reports by Forbes,...

    F1
  40. Mark Sutton: Story behind the shot - Germany 09:00

    Mark Sutton: Story behind the shot - Germany

    Especially for lovers of motorsport photography, GPUpdate.net is this season running a feature series entitled Story behind...

    F1
  41. Exclusive interview with Paul Hembery 08:00

    Exclusive interview with Paul Hembery

    Pirelli faced one of its biggest challenges since returning to the sport this season, having to adapt its products to...

    F1
  42. Hungaroring memories: Hill's first victory, 1993 05:00

    Hungaroring memories: Hill's first victory, 1993

    Take a look back at the 1993 Hungarian Grand Prix, when Damon Hill claimed his maiden Formula 1 victory.

    F1
  43. Tuesday 22 July 2014

  44. D'Ambrosio joins Dragon Racing team 16:27

    D'Ambrosio joins Dragon Racing team

    Jérôme d'Ambrosio has completed Dragon Racing's line-up for the inaugural Formula E season. The 28-year-old Belgian, who p...

    Formula E
more news