Lotus Racing revealed on Saturday morning that it has begun a partnership with AirAsia X, a low-cost long-haul carrier which is a subsidiary company of AirAsia, founded by team owner and Tune Group entrepreneur Tony Fernandes.
Fernandes moved into Formula 1 with his own team at the start of the season and continues to improve his association with the sport, with AirAsia itself having first sponsored the British Motorcycle Grand Prix at Silverstone in the middle of last month.
“Teaming up with Lotus Racing is an exciting step for AirAsia X,” said Azran Osman-Rain, CEO of AirAsia X, which flies to a number of destinations including Melbourne, Shanghai and Stansted, as well as Malaysia. “We admire Lotus Racing as a team which always strives for excellence, a trait similar to that of AirAsia X.
“Furthermore, as we expand our route network, it is essential that we build our global platform and a great way to do so is via involvement in Formula 1 - particularly in our upcoming markets of Korea and Japan later this year and France in early 2011 - all of which host legs on the Formula 1 calendar.”
See also: Tony Fernandes interview: It's pretty amazing
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