Sauber announces sponsorship deal with Telmex
4 October 2010 – Sauber’s Monday afternoon press release not only confirmed that Sergio Pérez would be making the jump from GP2 to Formula 1 in 2011, but also that telecommunications giant Telmex has become an official partner of the Swiss team.
Run by Carlos Slim, whose net worth of approximately 60.6 billion dollars (38.3 billion pounds) has made him the world’s wealthiest person as of April this year, Telmex was founded in 1947 and nowadays specialises in telephone, internet and televisions products amongst others.
From the start of next season, the Mexico City firm’s logos will make a ‘significant presence’ on the cars of both Pérez and Kamui Kobayashi.
“Sauber has been not only a very successful racing team but also a strong talent developer of some of the most recognised names in racing since their early stages, as well as one of the most respected people in the sport,” Telmex Chairman Slim commented on Monday.
“Telmex has been involved in motorsport for a number of years already and supports drivers in various race series,” Team Principal Peter Sauber added. “Now they are making the key step up into the top category of motor racing and we are happy and proud that they are taking this step with us.”