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McLaren Mercedes has confirmed that Vodafone will remain its title sponsor until at least the end of the 2013 season, meaning the link-up will have by then lasted for seven years since the start of 2007.
The Vodafone-McLaren collaboration began after the global telecommunications company, headquartered in Newbury, England switched from Ferrari at the end of 2006, with its first season in support of the Woking squad featuring a classic in-house duel between drivers Lewis Hamilton and Fernando Alonso.
As well as remaining title sponsor of McLaren, Vodafone’s fresh deal will also involve it becoming official total communications partner of the team to provide fixed, mobile and broadband networks as well as devices such as mobile phones.
“The success that Vodafone McLaren Mercedes has enjoyed since our two companies’ partnership began in 2007 has been prodigious,” comments Ron Dennis, Executive Chairman of the McLaren Group and McLaren Automotive.
“Of the 68 Grands Prix that have been staged during our partnership, our drivers have scored 21 wins and 55 podium finishes.
“Going forward, I’m confident that Vodafone McLaren Mercedes will build on and improve on our already impressive track record, delivering an ever more powerful return on investment for Vodafone and proving once again what a formidable global marketing tool the sport of Formula 1 remains.”
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