Sauber announces link-up with Nabholz
23 November 2010 – Sauber Motorsport has announced a sponsorship deal with Nabholz, the world’s oldest sports brand, with the partnership meaning that the company will supply the Swiss squad’s full range of team and travel clothing from the 2011 season onwards; its logo will also take a spot on the headrests of Kamui Kobayashi and Sergio Pérez.
“Nabholz is a Swiss brand with a great history,” comments Team Principal Peter Sauber of the brand which was established in 1821.
“We are delighted to be able to offer Nabholz a platform through this partnership to showcase their brand to an international audience as part of a sport which embodies precision, quality and high performance like no other.
“For our team this is also an important relationship in light of the very short lead times that apply to team clothing in particular, where short pathways are extremely helpful. A partnership with a Swiss company has many benefits for us.”