Mercedes announces sponsorship deal with Allianz
1 February 2011 – Mercedes Grand Prix has revealed a sponsorship agreement with German insurance company Allianz ahead of pre-season testing in Valencia, which begins at 10am local time (GMT +1) this morning and less than an hour after the launch of the team’s new car.
The agreement will see Allianz logos take to the HANS devices of Michael Schumacher and Nico Rosberg as well as their seat belts from Valencia testing this week, with the company’s branding having been on the official Formula 1 Safety and Medical cars since last year.
“Allianz have been involved with Formula 1 for a number of years and have achieved excellent work in raising the profile of road safety through their marketing campaigns.”
Norbert Haug, Vice-President of Mercedes-Benz Motorsport, added:
“We are really looking forward to welcoming Allianz as a new partner for our team. Since the invention of the automobile 125 years ago, Mercedes-Benz has been above all a pioneer in all aspects of safety in and around the car, and has been decisively pushing progress with regards to safety and will continue to do.”