Sir Jackie Stewart has become a partner of the Genii Business Exchange, in a multi-year deal which will see the Scot strengthen the link between motor racing and global car production. Current Renault stakeholder Genii Capital is keen to bridge the gap between these two industries, with key investor Gérard Lopez confident that 3-times Formula 1 World Champion Stewart will be a substantial help in doing so.
"The name of Jackie Stewart enjoys international renown in the world of motor sport as well as in industry," Lopez said. "After his career as a driver, Sir Jackie became a successful entrepreneur and his business activities have been crowned with success as well as enjoying uncontested respect allied to a very active network.
"His action in Genii Business Exchange will help us cross an additional threshold in our mid-term plan to develop the links between our technological and sporting activities, as well as increase our global reach."
Sir Jackie Stewart added: "For the last few years, the automotive world has continued to grow territorially, especially in the emerging markets like China and India. As a result, the number of drivers on the world’s roads rises constantly.
"In the same way, Formula 1 is a sport with unparalleled global reach, helped by the arrival of new destinations from season to season. Genii Business Exchange established its reputation in the high technology markets and one of its key missions is to build bridges between the competitive racing environment and the technology industry.
"Now, as a partner of this group, my ambition is to help its development by using the unique platform that Formula 1 represents as a valuable marketing and communication tool. It’s a fascinating challenge that I will be happy to rise to in the years ahead."
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