Oris extends Williams sponsorship
13 March 2011 – Williams has announced an extension to its long-standing partnership with watch maker Oris, eight years after the two companies first agreed terms. After first joining Williams as a sponsor in 2003, Oris has decided to further strengthen its deal with the Grove-based squad ahead of the upcoming season.
In an ‘upgraded’ deal, Oris will not only feature on the front wing endplates of both Williams cars, but also on the nose of the outfit’s newly-designed FW33. In addition, the brand will be featured on clothing worn by members of staff, as well as on the driver suits and helmets of Rubens Barrichello and Pastor Maldonado.
"It always gives me great pleasure when one of our existing partners renews their engagement with the team, and even more so when they decide to upgrade," said Williams Team Principal Sir Frank Williams. "It means we're delivering on their commitment and providing a return on their investment. Oris is one of our longest-standing partners and we are thrilled that they have extended their relationship with the team for a second time."
Oris’ Executive Chairman, Ulrich W. Herzog, added: "The prestigious world of Formula 1 has proven to be the perfect platform to promote Oris. As a purely mechanical watch brand, we at Oris can fully identify ourselves with this competitive racing environment and the commitment to quality and success which drives the AT&T Williams team. They work hard to achieve results and this practical ethos reflects our own mission statement: real watches for real people."