Lotus gains sponsorship from Microsoft
14 March 2012 – The Lotus F1 Team has revealed a commercial tie-up with software giant Microsoft ahead of this weekend’s season-opening Australian Grand Prix. As a result, the corporation’s logos will be clearly visible on the cars of Romain Grosjean and 2007 World Champion Kimi Räikkönen.
The deal marks an important moment for Formula 1, with the American company’s Microsoft Dynamics arm signing a three-year contract ahead of the sport’s return to the United States this year. Austin, Texas will host the US Grand Prix before a second event is added to the schedule, on the New Jersey Street Circuit, next season.
“Lotus F1 Team is extremely proud to have attracted Microsoft Dynamics as a business and sponsorship partner,” says Patrick Louis, the Chief Executive Officer of the Lotus F1 Team. “We are entering an exciting phase in the development of our business model as we move from our recent change management period to a ‘global business transformation’ process.”
The link-up means Microsoft staff will work directly with Lotus personnel, aiming to transform the team’s Enstone base into what is described in an official press release as a ‘world-class facility’. The squad last won the title with Fernando Alonso in 2006 and has already declared that it intends to return to the top by 2014.