‘Mercedes considers renaming to AMG F1’
16 August 2012 – Mercedes is pondering whether to rename its Formula 1 team AMG F1, according to French publication Auto Hebdo. The German manufacturer could scale back its F1 project as a works team while continuing with Mercedes engine supply deals.
Unlike fellow ‘big four’ members Red Bull, McLaren and Ferrari, Mercedes is yet to sign the latest Concorde Agreement for 2013. A complete withdrawal from the sport is highly unlikely, as the company markets its AMG brand around sports and racing.
The prime reason for the company’s lack of a signature is that it desires more of a cut of Formula 1 revenues from Bernie Ecclestone and Formula One Management (FOM). All Champion teams since 2000 will receive significant amounts, but Mercedes’ 2009 title win does not count because the squad was then entered as Brawn GP and not owned by the German marque until a year later. Although the company dominated Grand Prix racing in the mid 1950s, the Constructors’ Championship was not launched until 1958.
Any engines the company runs are set to keep ‘Mercedes’ branding. However, GPUpdate.net understands that the silver arrows wish to supply only their own squad when the new engine era begins in 2014. This would involve McLaren and Force India linking up with other suppliers, such as Renault or the new PURE Corporation, but the latter’s future appears to be shaky following the loss of a significant investor.