NBC Sports Group has agreed a four-year deal with Bernie Ecclestone to broadcast Formula 1 from the start of the 2013 season. The first campaign of coverage will start with four live races on free-to-air channel NBC next year, with the remaining 16 being shown live on pay-per-view package NBC Sports Network.
All 20 races will also be shown live on NBC Sports Live Extra, which will stream events online as well as on mobile and tablet apps. NBC replaces pay-per-view network Speed, which had held rights to F1 for the last 17 years. The news comes ahead of next month’s new race in Austin, Texas and, from the start of 2013, the USA will boast two races on the calendar as New Jersey also joins the fray.
“We are thrilled to add the top international open-wheel racing series to our already-strong motorsports portfolio,” says Jon Miller, President of Programming at NBC Sports and NBC Sports Network. “Formula 1 is a perfect fit for the NBC Sports Group as it provides content across three platforms — broadcast, cable and digital — for nine months a year, with more than 100 hours of premier programming annually.”
Ecclestone has also shared his praise for the new agreement.
“NBC and its various media assets have a huge profile throughout the United States and I am obviously delighted to have concluded this agreement,” says the head of Formula One Management (FOM). “I feel that they will promote Formula 1 to a level not seen before in the United States. I very much look forward to working with NBC.
“Together, we will endeavour to broaden the scope of Formula 1 coverage available to US viewers incorporating additional digital content in particular that has not been available before.”
The USA last hosted an F1 Grand Prix at Indianapolis in 2007.
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