Lotus to promote 'Angry Birds Star Wars'

Lotus to promote 'Angry Birds Star Wars'

9 November 2012 – Lotus will promote the new Angry Birds Star Wars game at the United States Grand Prix next weekend, teaming up with Rovio and Lucasfilm in a deal which will see the new release advertised on the cars of Kimi Räikkönen and Romain Grosjean.

Räikkönen claimed victory in last weekend's Abu Dhabi Grand Prix

The title, which was released to the public on Wednesday, is a joint production between Angry Birds programmers Rovio and the creators of Star Wars. The deal follows on from the special logos placed on both Lotus cars at this year's Monaco Grand Prix.

"As a team, we are constantly pushing the boundaries of our approach to entertainment and promoting our aim to be a little different," explained Patrick Louis, CEO of the Lotus F1 Team.

"By promoting the new Angry Birds Star Wars game at the upcoming United States Grand Prix, we have the potential to connect fans between Lotus F1 Team, Rovio and Lucasfilm. After our victory at the recent Abu Dhabi Grand Prix we certainly think that the Force is with us."

From November 12-19, the Enstone-based team will be running a Facebook-only tournament, allowing players to compete for the chance to win prizes such as a signed replica of Räikkönen's helmet and a test drive in the team's simulator.

related

Comments

Latest News
Full
Compact

  1. Thursday 24 April 2014

  2. Vettel to get new chassis after problems 10:37

    Vettel to get new chassis after problems

    Sebastian Vettel is to be given a new chassis in an attempt to get on top of his early season struggles. The reigning...

    F1
  3. Changes introduced at Ferrari factory 09:51

    Changes introduced at Ferrari factory

    Ferrari President Luca di Montezemolo has introduced a number of changes at the marque's Maranello factory with a view to...

    F1
  4. 09:00

    Photos: Chinese GP in black and white

    F1
  5. Suzuki yet to start rider talks for 2015 08:00

    Suzuki yet to start rider talks for 2015

    Suzuki does not yet have agreements in place with any rider for its MotoGP comeback next season. The Japanese...

    MotoGP
  6. McLaren close to finalising title sponsor 07:00

    McLaren close to finalising title sponsor

    McLaren is edging closer to naming a new title sponsor, Racing Director Eric Boullier has explained. The team has been...

    F1
  7. Video of the Day: Block meets Neymar Jr. 05:00

    Video of the Day: Block meets Neymar Jr.

    Ken Block, Barcelona star Neymar Jr. and Castrol present the latest Gymkhana-style video: Footkhana.

    Misc
  8. German lawsuit against Ecclestone to begin 03:00

    German lawsuit against Ecclestone to begin

    Court proceedings against Bernie Ecclestone are to begin in Munich on Thursday. The Formula 1 supremo, who has been...

    F1
  9. Wednesday 23 April 2014

  10. McLaren confident over victory chances 13:19

    McLaren confident over victory chances

    McLaren Racing Director Eric Boullier is confident that McLaren will be able to win races this season. Although the team...

    F1
  11. Boullier: Magnussen on normal rookie path 12:36

    Boullier: Magnussen on normal rookie path

    Kevin Magnussen's challenging run of races since recording a podium finish on his Formula 1 debut is nothing for McLaren to...

    F1
  12. Castroneves placed on probation over tweet 10:37

    Castroneves placed on probation over tweet

    Three-time Indianapolis 500 winner Hélio Castroneves has been placed on probation until the end of June, after a tweet...

    Indy
  13. Mark Sutton: Story behind the shot - China 08:59

    Mark Sutton: Story behind the shot - China

    Especially for lovers of motorsport photography, GPUpdate.net is this season running a feature series entitled Story behind...

    F1
  14. Ferrari will not give up, Fry insists 08:00

    Ferrari will not give up, Fry insists

    Ferrari engineering guru Pat Fry has said the Scuderia has no intention of giving up, although he concedes Mercedes does...

    F1
  15. Pedrosa: I've tried to do some homework 07:00

    Pedrosa: I've tried to do some homework

    Repsol Honda Team rider Dani Pedrosa has been doing his 'homework' ahead of the inaugural MotoGP event at Argentina's...

    MotoGP
  16. Hamilton not thinking about title 06:30

    Hamilton not thinking about title

    Mercedes driver Lewis Hamilton has insisted he is not 'wasting a thought on the championship' at the moment, even though his...

    F1
  17. Video of the Day: A to Z of F1 – Part 6 (V to Z) 05:00

    Video of the Day: A to Z of F1 – Part 6 (V to Z)

    Red Bull presents 'The A to Z of Formula 1' and in Part 6 - the final one - looks at V to Z.

    F1
  18. Tuesday 22 April 2014

  19. Alonso: No promises for Barcelona 17:55

    Alonso: No promises for Barcelona

    Ferrari's Fernando Alonso has said he 'cannot promise anything' for the Spanish Grand Prix next month. Alonso took his...

    F1
  20. Force India 'pretty satisfied' with Shanghai result 17:03

    Force India 'pretty satisfied' with Shanghai result

    Force India Deputy Team Principal Bob Fernley has said he was 'pretty satisfied' after seeing Nico Hülkenberg and Sergio...

    F1
  21. Boullier: No reason for McLaren to panic 16:14

    Boullier: No reason for McLaren to panic

    McLaren Sporting Director Eric Boullier has said there is no reason for the team to go into 'panic mode' in the wake of...

    F1
  22. Times are tough, admits Kaltenborn 15:25

    Times are tough, admits Kaltenborn

    Sauber Team Principal Monisha Kaltenborn has admitted the Swiss squad is going through a 'tough time', although she insists...

    F1
  23. Red Bull hits back at Mercedes over ban call 13:36

    Red Bull hits back at Mercedes over ban call

    Red Bull have hit back at Mercedes after calls from their rival that Daniel Ricciardo's exclusion from the Australian GP was...

    F1
  24. Zanardi denied points by clutch problems 12:43

    Zanardi denied points by clutch problems

    Alex Zanardi was philosophical after clutch problems cost him points during the opening round of the 2014 Blancpain Sprint...

    Misc
  25. Márquez going for hat-trick in Argentina 11:41

    Márquez going for hat-trick in Argentina

    Reigning World Champion Marc Márquez will be out to make it a hat-trick of victories this weekend when he tackles the...

    MotoGP
  26. Anything still possible, says Vettel 11:17

    Anything still possible, says Vettel

    Red Bull Racing's Sebastian Vettel has not given up on taking his fifth Formula 1 Drivers' title this season, despite the...

    F1
  27. 'Lewis was a man on his own planet' - Wolff 10:36

    'Lewis was a man on his own planet' - Wolff

    Mercedes boss Toto Wolff has paid homage to Lewis Hamilton following the Briton's dominant victory in China last...

    F1
  28. Video: Rosberg reflects on China 10:19

    Video: Rosberg reflects on China

    Mercedes driver Nico Rosberg looks back on the 2014 Chinese Grand Prix and recalls the incident with Williams rival Valtteri...

    F1
  29. Webber begins WEC career with podium 10:09

    Webber begins WEC career with podium

    Former F1 winner Mark Webber 'dodged a few bullets' and took a podium on his debut with Porsche in the 2014 FIA World...

    F1
  30. Rosberg: Mercedes out to make biggest step in Spain 09:39

    Rosberg: Mercedes out to make biggest step in Spain

    Nico Rosberg has said Mercedes will be pushing to extend its advantage when the European season commences next month with...

    F1
  31. Video of the Day: Vettel – Are you kidding? 05:00

    Video of the Day: Vettel – Are you kidding?

    Relive Sebastian Vettel's "Are you kidding?" radio message after being passed by Kamui Kobayashi during the Chinese Grand...

    F1
  32. Monday 21 April 2014

  33. Injured Crutchlow to miss Argentina round 20:39

    Injured Crutchlow to miss Argentina round

    British rider Cal Crutchlow will miss this weekend's MotoGP round in Argentina due to a fractured finger. The Ducati...

    MotoGP
  34. Cautious Renault pleased with progress in China 17:00

    Cautious Renault pleased with progress in China

    Renault's head of track operations Rémi Taffin says that the French engine supplier still has progress to make but is...

    F1
  35. Kobayashi disappointed pass on Bianchi did not count 15:30

    Kobayashi disappointed pass on Bianchi did not count

    Kamui Kobayashi says it is unfortunate that Caterham missed out on beating Marussia at the Chinese Grand Prix through no...

    F1
  36. Horner defends Vettel after terse radio message 14:00

    Horner defends Vettel after terse radio message

    Red Bull Team Principal Christian Horner has defended the actions of World Champion Sebastian Vettel during the Chinese...

    F1
  37. Unhappy Dennis urges Red Bull talks over Fallows 11:00

    Unhappy Dennis urges Red Bull talks over Fallows

    McLaren boss Ron Dennis says he hopes his team's dispute with Red Bull over the services of aerodynamicist Dan Fallows can...

    F1
  38. Angry Räikkönen hits out at motivation questions 09:00

    Angry Räikkönen hits out at motivation questions

    An angry Kimi Räikkönen hit out at questions over his motivation after he finished in eighth place during Sunday's Chinese G...

    F1
  39. Winners and Losers at the Chinese Grand Prix 07:00

    Winners and Losers at the Chinese Grand Prix

    The Chinese Grand Prix was another race controlled by Mercedes's Lewis Hamilton, the Briton taking maximum points ahead of...

    F1
  40. Video of the Day: Mercedes celebrates 1-2 05:00

    Video of the Day: Mercedes celebrates 1-2

    Mercedes chiefs celebrate their third 1-2 finish of the 2014 season at the Chinese Grand Prix.

    F1
  41. 03:00

    Championship standings after China

    F1
  42. Sunday 20 April 2014

  43. Hülkenberg hails 'very positive' team result 12:19

    Hülkenberg hails 'very positive' team result

    Nico Hülkenberg described as "very positive" Force India's double points finish in the Chinese Grand Prix, its third of the...

    F1
  44. Ricciardo: I really want that podium! 12:04

    Ricciardo: I really want that podium!

    Daniel Ricciardo joked that he 'really wants' to finish on the podium after second successive fourth place at the Chinese...

    F1
  45. 12:00

    Latest F1 photos: Sunday at Shanghai

    F1