Force India forms partnership with TW Steel
1 February 2013 – Sahara Force India has announced a multi-year partnership with TW Steel, which sees the Dutch watchmaking company become the Official Timing Partner of the Silverstone-based team. The TW Steel logo will feature heavily on the team’s branding platforms, including the car and the sleeves of the drivers’ racesuits.
"The partnership with TW Steel is the perfect way to begin the 2013 season and we are delighted to welcome them to the Sahara Force India family," explained Team boss Vijay Mallya. "With the global reach of Formula One, our unique positioning in the Indian market place and our shared ambition for success on the track, I am sure that the relationship will bring big rewards for both TW Steel and Sahara Force India."
Although Force India has confirmed Paul di Resta as its lead driver for the upcoming campaign, the identity of his team-mate is not expected to be revealed until the second pre-season test at the Circuit de Catalunya which begins on 19 February.