CNBC becomes business partner of Lotus
7 March 2013 – CNBC, a leading business and financial news network, has joined Lotus as an official business partner for the 2013 Formula 1 season. The deal will see the brand's logo appear on the nose of the E21 as well as on driver overalls and team clothing.
"CNBC is a fantastic partner which highlights the growing importance of Lotus F1 Team as a vehicle for the business world," Lotus Team Principal Eric Boullier said of the outfit's latest agreement. "Our partnership with CNBC brings us greater exposure in this environment and allows our business-to-business platform to flourish."
CNBC joins Microsoft, The Coca-Cola Company and Unilever as a recent addition to Lotus's ever-growing partner list, with all bar the latter based in the United States.