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McLaren and Vodafone will end their long-standing title partnership at the end of the 2013 Formula 1 season, the Woking-based outfit confirmed on Thursday. According to reports in the media, the sponsorship agreement was worth up to £50 million a year and has been ended following a review of marketing strategy.
McLaren initially signed a deal with Vodafone ahead of Lewis Hamilton's Formula 1 debut in 2007, spanning a phase that yielded 34 Grand Prix victories and one world title. The team says it will announce its new title sponsor on 2 December.
"We're immensely proud that, having been set a number of ambitious challenges by Vodafone back in 2007, together we've met or exceeded each and every one," explained McLaren Team Principal Martin Whitmarsh. "Our focus is on continuing to drive results for all our partners throughout the 2013 season and we look forward to making a major title partnership announcement towards the end of the year."
McLaren's latest title sponsor will be the fifth in its 50-year history. New recruit Sergio Pérez is currently backed by Telmex, South America's largest mobile network.
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