Schumacher gets increased Mercedes role
11 April 2013 – Mercedes-Benz and Michael Schumacher have strengthened their ties in a new long-term partnership which will see the seven-time Formula 1 World Champion serve as an ambassador of the renowned German automobile manufacturer.
Schumacher, who has long campaigned for improved road safety, will take on duties 'far beyond motorsport and Formula 1'. In the near future, he will hold a leading role in the development of the brand's safety and comfort systems, entitled Intelligent Drive.
"The future interests me much more than the present and past," said Schumacher. "During my Formula 1 time I always believed that you must not allow yourself to rest on your laurels, but that you must continuously try to improve. In so doing I was very often able to rely on the help of all the technologies available to me in the car and use them to my advantage. That is why I am a declared supporter of driving assistance systems both in the racing car and in the road-going car."
Schumacher brought a three-year Formula 1 comeback with Mercedes to an end last season, leaving the sport with his aforementioned seven world titles, 1,566 career points, 91 Grand Prix victories, a further 64 podium finishes and 68 pole positions.