Williams officially presents Martini livery
6 March 2014 – Williams has presented its car livery for the 2014 Formula 1 season, confirming its anticipated tie-up with drinks brand Martini. The Grove-based outfit will now race under the banner of Williams Martini Racing.
Martini boasts a long history in Formula 1, stretching back to the 1970s. The company, founded and based in Turin, originally joined the grid with the Tecno team in 1972, but a lack of results led to it pulling out.
It later spent phases with Brabham (1975-77) and Lotus (1979), before taking another, more sizeable break from the sport. The firm's most recent team involvement came in 2006, when it was a minor Ferrari sponsor.
"We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini Racing," said Sir Frank Williams, Founder and Team Principal of Williams.
"Williams and Martini share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit. It will be great to see the distinctive stripes of Martini Racing return to Formula 1 once again in unison with Williams."
Felipe Massa, after eight seasons at Ferrari, and Valtteri Bottas, entering his second Formula 1 season, will represent Williams this season, with Felipe Nasr and Susie Wolff carrying out reserve and development duties.