Dennis: No title sponsor for opening race

Dennis: No title sponsor for opening race

6 March 2014 – Ron Dennis has confirmed that McLaren will be without a title sponsor at next weekend's season-opening Australian Grand Prix, but he expects the gap to be filled in the early stages of the campaign.

The Woking-based team has been on the hunt for a new partner since cutting its ties with telecommunications giant Vodafone at the end of last year, a relationship that spanned a total of seven Formula 1 seasons.

"Our cars will not feature a title sponsor at the first event," Dennis explained, addressing media at the McLaren Technology Centre on Thursday. "But it will definitely feature a title sponsor in the next few events."

He likened McLaren and its current position to that of famous football team Manchester United.

"Inevitably, when you have a run of poor results people push the rate card down. But I won't accept that. I know what this company is," said Dennis. "I know what this Grand Prix team can achieve and that requires the correct recognition when it comes to the commercial relationship with the principal sponsor of the team."

Dennis went on to discuss his restructuring of the outfit, which has seen Eric Boullier take on the newly-created position of Racing Director, with the Team Principal role formerly held by Martin Whitmarsh disappearing.

With speculation rising as to who will become the permanent CEO of the squad, Dennis has not ruled out the possibility of Jonathan Neale, currently holding the role on an interim basis, getting the full-time nod.

"Jonathan accepts that he is nominated on a day to day basis. But effectively, not only would he love to have the job, he may well do the job," said Dennis. "Whoever may or may not be considered for that position, it will be against his [Neale's] abilities and his commitment and whatever the situation is at that moment of time.

"The key thing to understand is that supplementing Jonathan's, Eric's and Sam's [Michael] capabilities with my own, for a short period of time, is adequately going to address the challenge of winning in Formula 1.

"And ultimately with such an important decision, it will not be mine and mine alone. I would expect to share that with the shareholders and key individuals. But it is not, at the moment, at the top of my must do list."

Also on Thursday:
Dennis silent over Whitmarsh's future

related

Comments

Latest News
Full
Compact

  1. Saturday 25 October 2014

  2. Márquez storms to 13th pole in Malaysia 07:59

    Márquez storms to 13th pole in Malaysia

    World Champion Marc Márquez set the fastest ever MotoGP lap of Sepang as he stormed to a record-breaking 13th pole position...

    MotoGP
  3. Video of the Day: Button on road safety 05:12

    Video of the Day: Button on road safety

    McLaren driver Jenson Button lists the components necessary to be safe on the road.

    F1
  4. Friday 24 October 2014

  5. Caterham F1 set to miss next two races 18:01

    Caterham F1 set to miss next two races

    Caterham is set to miss the next two Formula 1 races after Bernie Ecclestone gave the squad special dispensation to skip...

    F1
  6. 16:44

    Book F1 tickets and join the action live!

    F1
  7. Video: Behind the scenes at Force India 16:34

    Video: Behind the scenes at Force India

    Take a closer look at the inner workings of Force India's factory at Silverstone in this behind the scenes video, featuring...

    F1
  8. Grosjean 'very close' to new Lotus deal 15:57

    Grosjean 'very close' to new Lotus deal

    Lotus is just "a few details" away from signing a fresh agreement with Romain Grosjean, according to Deputy Team Principal...

    F1
  9. Caterham handed over to administrators 12:10

    Caterham handed over to administrators

    The Caterham Formula 1 team's management has decided to step back and hand over to administrators, in the wake of a public...

    F1
  10. Video: Mercedes duo in engineering race 09:41

    Video: Mercedes duo in engineering race

    Mercedes drivers Lewis Hamilton and Nico Rosberg take part in a different kind of battle.

    F1
  11. 09:39

    Latest MotoGP photos: Friday at Sepang

    MotoGP
  12. Pedrosa tops first day at Sepang 09:38

    Pedrosa tops first day at Sepang

    Dani Pedrosa set the standard on the first day of practice for the Malaysian Grand Prix at Sepang. The Repsol Honda rider...

    MotoGP
  13. F3 champion Ocon completes Lotus test 07:28

    F3 champion Ocon completes Lotus test

    Formula 3 champion Esteban Ocon has completed his maiden Formula 1 test with Lotus after receiving two days of running in...

    F1
  14. Video of the Day: Pedrosa's Sepang highlight 05:03

    Video of the Day: Pedrosa's Sepang highlight

    Repsol Honda rider Dani Pedrosa picks his fondest Malaysian Grand Prix memory ahead of this year's event.

    MotoGP
  15. Nissany hails 'amazing' F1 test debut 04:16

    Nissany hails 'amazing' F1 test debut

    Roy Nissany described his first experience of Formula 1 machinery as "amazing" after enjoying a day of testing with the...

    F1
  16. Thursday 23 October 2014

  17. Caterham buyer refutes Fernandes claims 19:39

    Caterham buyer refutes Fernandes claims

    Caterham buyer Engavest "strongly refutes allegations" made by Tony Fernandes and Caterham Group CEO Graham Macdonald,...

    F1
  18. Fernandes blames Caterham F1 buyer 15:58

    Fernandes blames Caterham F1 buyer

    Tony Fernandes says the Caterham F1 team's buyer is fully responsible for the ongoing problems at Leafield, claiming that it...

    F1
  19. Ramon Aurin to be Pedrosa's new crew chief 15:00

    Ramon Aurin to be Pedrosa's new crew chief

    Ramon Aurin will replace Mike Leitner as Dani Pedrosa's Race Engineer next season. The Repsol Honda rider confirmed...

    MotoGP
  20. Buyer says Fernandes still owns Caterham F1 13:21

    Buyer says Fernandes still owns Caterham F1

    The consortium that purchased Caterham F1 at the end of June has insisted that Tony Fernandes did not transfer the relevant...

    F1
  21. Caterham F1 staff locked out of factory 11:54

    Caterham F1 staff locked out of factory

    Further doubt has been cast over Caterham's ability to contest the remainder of the 2014 Formula 1 season after staff...

    F1
  22. MotoGP reveals 25-bike entry list for 2015 10:55

    MotoGP reveals 25-bike entry list for 2015

    The International Motorcycling Federation (FIM) has published a provisional entry list for the 2015 MotoGP season, with the...

    MotoGP
  23. Fong completes first F1 test in Valencia 10:13

    Fong completes first F1 test in Valencia

    Adderly Fong completed his maiden Formula 1 test on Wednesday, getting behind the wheel of Sauber's two-year-old C31 in...

    F1
  24. Massa on Austin Fans' Forum line-up 09:43

    Massa on Austin Fans' Forum line-up

    Felipe Massa, Sergio Pérez and Esteban Gutiérrez have been confirmed on the line-up for the upcoming Austin Fans' F...

    F1
  25. Video of the Day: Racing without a driver 05:08

    Video of the Day: Racing without a driver

    A driverless Audi RS 7 was recently sent out to tackle the Hockenheim circuit. Find out how it fared.

    Misc
  26. Félix da Costa to make FE debut in Malaysia 04:47

    Félix da Costa to make FE debut in Malaysia

    Amlin Aguri has confirmed that António Félix da Costa will partner Katherine Legge for the second round of the Formula E s...

    Formula E
  27. Wednesday 22 October 2014

  28. Caterham F1 bosses threaten to quit 19:37

    Caterham F1 bosses threaten to quit

    Caterham's new bosses have warned that they could be forced to step away from the F1 team, claiming that Tony Fernandes...

    F1
  29. Haas: First five years revolve around survival 17:06

    Haas: First five years revolve around survival

    Gene Haas is under no illusions about the task his Formula 1 team faces when it joins the grid, stating that he will be...

    F1
  30. Background: The Toro Rosso candidates 15:57

    Background: The Toro Rosso candidates

    New Toro Rosso recruit Max Verstappen will become the youngest driver in F1 history when he takes to the grid aged 17 next...

    F1
  31. Video: Hamilton's Stars & Cars invitation 15:12

    Video: Hamilton's Stars & Cars invitation

    Mercedes-Benz will stage the once annual 'Stars & Cars' event at its Stuttgart museum on November 29. Lewis Hamilton, who...

    F1
  32. Sam Michael set to leave McLaren 13:15

    Sam Michael set to leave McLaren

    McLaren Sporting Director Sam Michael is to leave the team at the end of the season. A McLaren spokesperson has confirmed...

    F1
  33. Lotus expects to keep Grosjean for 2015 11:12

    Lotus expects to keep Grosjean for 2015

    Lotus team owner Gerard Lopez says he expects to retain Romain Grosjean for the 2015 season, despite admitting that the...

    F1
  34. 09:43

    Photos: Márquez, Pedrosa visit Indonesia

    MotoGP
  35. Pérez on brink of new Force India deal 09:34

    Pérez on brink of new Force India deal

    Sergio Pérez says he is likely to sign a fresh Force India deal "in the next week", a move that would complete the outfit's...

    F1
  36. Video of the Day: Wolff on F1 title success 05:15

    Video of the Day: Wolff on F1 title success

    Mercedes boss Toto Wolff discusses the brand's maiden Formula 1 Constructors' success.

    F1
  37. Tuesday 21 October 2014

  38. Silverstone senior executives suspended 13:55

    Silverstone senior executives suspended

    The British Racing Drivers' Club (BRDC) has taken "a closer role" in the day-to-day running of Silverstone following the...

    F1
  39. Caterham insists team not threatened 12:25

    Caterham insists team not threatened

    Caterham has dismissed media reports suggesting that Caterham Sports Limited (CSL) being placed into administration will...

    F1
  40. Lotus mourns death of Total chief 11:08

    Lotus mourns death of Total chief

    Lotus says it has been left "shocked" and "deeply saddened" by the death of Christophe de Margerie, Chairman and CEO of team...

    F1
  41. Spa to fight Nissan's use of Eau Rouge name 09:50

    Spa to fight Nissan's use of Eau Rouge name

    The Spa-Francorchamps circuit says it will contest an application from car manufacturer Nissan to trademark "Eau...

    F1
  42. Video: Miami welcomes Formula E 09:30

    Video: Miami welcomes Formula E

    Watch as the track layout for the Miami ePrix, scheduled to take place on March 14 next year, is revealed.

    Formula E
  43. Miami reveals Formula E circuit layout 09:22

    Miami reveals Formula E circuit layout

    Miami has become the latest Formula E host to reveal its track layout for the electric championship. Produced by track...

    Formula E
  44. Pons retains Tunjo for 2015 FR3.5 season 09:07

    Pons retains Tunjo for 2015 FR3.5 season

    Pons Racing has confirmed that Óscar Tunjo will remain with the team in the Formula Renault 3.5 Series next year. The...

    FR 3.5
  45. Video of the Day: Nasr samples FW08C 05:11

    Video of the Day: Nasr samples FW08C

    Williams reserve Felipe Nasr sampled Keke Rosberg's 1983 FW08C at the team's Partner Day at Silverstone.

    F1
more news