Lowdon fears noise reduction may affect sponsors

Lowdon fears noise reduction may affect sponsors

21 March 2014 – Marussia Chief Executive Officer Graeme Lowdon says that Formula 1 faces losing some of its 'wow factor' following the switch to 1.6 litre V6 power units – a move which may potentially affect sponsorship deals.

Criticism was directed towards the noise produced by the new power units following last weekend's Australian Grand Prix, with Bernie Ecclestone among those believing the sound was not impressive.

Lowdon does not think that fans will be hugely deterred by the regulation change but worries that sponsors may be put off if Formula 1 has lost 'something very special'.

"The sport's contact with most fans is via television, and the noise doesn't affect that in any way," Lowdon told the Press Association. "There was some exciting racing, so in terms of a TV spectacle I don't think the noise impacted on that at all.

"The biggest impact with regard to the noise is in the commercial job we do, with the noise reinforcing Formula 1 is another world. That has always worked to our advantage in the commercial arena, in that people realised there was something very special about Formula when they heard that violent noise.

"In terms of what the fans hear now, it's a noise that has much more texture to it in that they're hearing tyres locking up for the first time and things like that. For the fans who were at the circuit on Sunday, there was a new set of things to listen to, so it's much more textural than we've had before.

"But the biggest potential change is that wow factor, which is important. Every team up and down this pitlane will be taking very important key decision-makers into the garages, and it's probably that more than anything else where there is an impact."

related

Comments

Latest News
Full
Compact

  1. Saturday 23 July 2016

  2. 20:36

    Latest F1 photos: Saturday at Hungaroring

    F1
  3. Quintet retain places amid 107 per cent rule 20:34

    Quintet retain places amid 107 per cent rule

    Five drivers have been permitted to retain their grid positions due to "exceptional circumstances" following a lengthy…

    F1
  4. Rosberg keeps pole after investigation 19:38

    Rosberg keeps pole after investigation

    Mercedes driver Nico Rosberg has kept his pole position at the Hungarian Grand Prix after stewards determined that no further…

    F1
  5. Nissany collects first victory despite collision 19:31

    Nissany collects first victory despite collision

    Lotus driver Roy Nissany took his maiden Formula V8 3.5 victory despite colliding with rival Egor Orudzhev during the first race…

    FV8 3.5
  6. Parry bags first win as de Vries stalls 17:50

    Parry bags first win as de Vries stalls

    Koiranen's Matt Parry claimed his maiden victory in the GP3 Series after pole-sitter Nyck de Vries stalled on the dummy grid at…

    GP3
  7. Gasly takes another win in Prema 1-2 16:42

    Gasly takes another win in Prema 1-2

    Red Bull youngster Pierre Gasly moved into the lead of the GP2 Series standings as he claimed his second victory in as many…

    GP2
  8. Sainz Jr. says sixth 'came from nowhere' 16:36

    Sainz Jr. says sixth 'came from nowhere'

    Carlos Sainz Jr. says his sixth-place starting position for the Hungarian Grand Prix "came from nowhere" after a low-key final…

    F1
  9. Vettel: 'Sleeping' Button cost me top-three 16:19

    Vettel: 'Sleeping' Button cost me top-three

    Sebastian Vettel feels that a "sleeping" Jenson Button cost him a potential top-three starting position for the Hungarian Grand…

    F1
  10. Ricciardo felt 'angry' after yellow flags 16:11

    Ricciardo felt 'angry' after yellow flags

    Daniel Ricciardo says he felt "angry" inside his cockpit after late yellow flags scuppered his final Hungarian Grand Prix…

    F1
  11. Rosberg expects to keep Hungary pole 15:48

    Rosberg expects to keep Hungary pole

    Nico Rosberg expects to keep pole position for the Hungarian Grand Prix, despite suggestions that he drove too fast under yellow…

    F1
  12. 15:04

    Hungarian Grand Prix: Qualifying results

    F1
  13. Rosberg snatches pole in eventful qualifying 15:02

    Rosberg snatches pole in eventful qualifying

    Nico Rosberg snatched pole position for the Hungarian Grand Prix from Mercedes team-mate Lewis Hamilton amid late yellow flags…

    F1
  14. 12:46

    Follow qualifying for the Hungarian GP!

    F1
  15. FIA warns of drive-through over track limits 11:11

    FIA warns of drive-through over track limits

    Formula 1 Race Director Charlie Whiting has warned that drivers are likely to receive drive-through penalties if they repeatedly…

    F1
  16. 11:04

    Hungarian Grand Prix: Full Practice 3 results

    F1
  17. Rosberg tops FP3, Red Bull splits Mercedes 11:03

    Rosberg tops FP3, Red Bull splits Mercedes

    Nico Rosberg edged out Max Verstappen by two thousandths of a second during Saturday morning's final free practice session for…

    F1
  18. 09:52

    Follow final practice for the Hungarian GP!

    F1
  19. De Vries takes stunning maiden GP3 pole 09:27

    De Vries takes stunning maiden GP3 pole

    McLaren young driver Nyck de Vries secured his maiden GP3 pole position with a stunning last-gasp effort during qualifying at…

    GP3
  20. Haas: No driver decision until after Monza 08:20

    Haas: No driver decision until after Monza

    Haas Team Principal Guenther Steiner says the squad will not make a decision on its 2017 driver line-up until after the European…

    F1
  21. Video of the Day: Newgarden quizzed 05:26

    Video of the Day: Newgarden quizzed

    IndyCar quizzes Josef Newgarden on his knowledge of the series and his own motor racing career.

    Indy
  22. Friday 22 July 2016

  23. 17:02

    Latest F1 photos: Friday at Hungaroring

    F1
  24. Recurring fuel issue hampers Palmer 16:45

    Recurring fuel issue hampers Palmer

    Renault driver Jolyon Palmer was left to rue a recurring fuel system issue which restricted his running during Friday's practice…

    F1
  25. Vettel: Mercedes' advantage no surprise 16:44

    Vettel: Mercedes' advantage no surprise

    Sebastian Vettel says Mercedes' advantage over the field during Friday practice at the Hungarian Grand Prix came as no surprise…

    F1
  26. Bottas, Sainz Jr. reprimanded over pit entry 16:19

    Bottas, Sainz Jr. reprimanded over pit entry

    Valtteri Bottas and Carlos Sainz Jr. have been reprimanded by the Hungarian Grand Prix stewards for pit entry violations during…

    F1
  27. Rosberg lauds 'impressive' opening day 15:43

    Rosberg lauds 'impressive' opening day

    Nico Rosberg hailed an "impressive" Mercedes performance during Friday practice at the Hungaroring as the team dominated the…

    F1
  28. 15:34

    Latest GP2 photos: Friday at Hungaroring

    GP2
  29. Gasly flies to GP2 pole position in Hungary 15:32

    Gasly flies to GP2 pole position in Hungary

    Red Bull junior driver Pierre Gasly set three lap times quick enough for pole position as he dominated GP2 qualifying at the…

    GP2
  30. Hamilton apologises to Mercedes for shunt 15:22

    Hamilton apologises to Mercedes for shunt

    Lewis Hamilton has apologised to Mercedes after his accident during Friday's second practice session for the Hungarian Grand…

    F1
  31. Ricciardo sure Red Bull is second best 15:05

    Ricciardo sure Red Bull is second best

    Daniel Ricciardo says he and Red Bull are "where we expected to be" after finishing second to Mercedes during Friday practice in…

    F1
  32. 14:34

    Hungarian Grand Prix: Full Practice 2 results

    F1
  33. Rosberg fastest in FP2 as Hamilton crashes 14:33

    Rosberg fastest in FP2 as Hamilton crashes

    Nico Rosberg set the pace during Friday afternoon's second free practice session for the Hungarian Grand Prix, again comfortably…

    F1
  34. Hamilton checked over after FP2 crash 13:42

    Hamilton checked over after FP2 crash

    Lewis Hamilton was checked over at the Hungaroring medical centre following his crash in Friday afternoon's second practice…

    F1
  35. 12:52

    Follow second practice for the Hungarian GP!

    F1
  36. Formula V8 3.5 grid reduced to 13 drivers 12:39

    Formula V8 3.5 grid reduced to 13 drivers

    Absentees mean that the Formula V8 3.5 grid has been reduced to just 13 drivers for the British round of the championship at…

    FV8 3.5
  37. Leclerc feels he could handle GP3/F1 step 11:58

    Leclerc feels he could handle GP3/F1 step

    Ferrari youngster Charles Leclerc says he would feel ready to make the step up from the GP3 Series to Formula 1 for 2017 if such…

    F1
  38. Video: Nico Rosberg/Toto Wolff on new deal 11:02

    Video: Nico Rosberg/Toto Wolff on new deal

    Nico Rosberg and Toto Wolff comment on the German's two-year contract extension with Mercedes.

    F1
  39. Mercedes sees Rosberg as the 'real deal' 10:55

    Mercedes sees Rosberg as the 'real deal'

    Toto Wolff has described Nico Rosberg as the "real deal" after the German signed a contract extension, tying him to Mercedes…

    F1
  40. 10:36

    Hungarian Grand Prix: Full Practice 1 results

    F1
  41. Hamilton leads Rosberg in first practice 10:35

    Hamilton leads Rosberg in first practice

    Lewis Hamilton edged out team-mate Nico Rosberg during Friday's first free practice session for the Hungarian Grand Prix, which…

    F1
  42. 08:52

    Follow first practice for the Hungarian GP

    F1
more news