Gillette, McLaren enhance partnership
15 April 2014 – Gillette, the world's leading male grooming brand, has enhanced its collaboration with McLaren.
The two brands, which joined forces in 2013, will strengthen their partnership – covering Europe, the Middle East and Africa – through a new sports marketing campaign, involving TV, digital, PR and in-store programs.
"It is very exciting to be able to announce a new partnership between McLaren Mercedes and Gillette," said Eric Boullier, Racing Director at McLaren Mercedes. "Gillette is synonymous with precision engineering and with innovation. These are values we hold dear at McLaren as we strive to deliver world beating performance."
Hossam Ashour, Shave Care Vice President for Gillette Europe, the Middle East and Africa, added of the fresh agreement: "Gillette has a rich heritage of making men feel and be at their best. We stand for excellence in shaving. We couldn't think of any partner that shares those values more than McLaren Mercedes."