McLaren close to finalising title sponsor
24 April 2014 – McLaren is edging closer to naming a new title sponsor, Racing Director Eric Boullier has explained.
The team has been searching for a fresh primary partner since cutting its ties with telecommunications giant Vodafone at the end of last year, a relationship that spanned a total of seven Formula 1 campaigns.
McLaren Group CEO Ron Dennis said prior to the start of the season that a new sponsor would be revealed in the "next few events", and Boullier made clear during the outfit's latest phone-in that this remains the target.
"The plan Ron discussed is happening," said Boullier. "Until we have signed the package, signed the final contract, nothing will be announced. Until we are in a position to do so, we will keep going as we are now."
McLaren has placed different partners on the primary advertising spots of its cars over the first four races.