Spanish Grand Prix could be set for rebrand
7 May 2014 – The Spanish Grand Prix could be renamed in the not-too-distant future, with organisers keen to swap the word 'Spanish' for 'Barcelona'.
The Catalunya track was re-branded 'Circuit de Barcelona-Catalunya' in September last year after a sponsorship agreement was signed between the Circuit and the Barcelona City Council. It had previously just been the 'Circuit de Catalunya'. Following this change, circuit boss Salvador Servia, now wants to go a step further.
"The 'Barcelona' brand outsells the 'Spain' brand, and it also outsells 'Catalunya' or Montmeló," he told Catalunya Radio. "When we say we would like to name it the Gran Premio de Barcelona, it is because of today's business success. The Barcelona brand helps us a lot."
"We have around 5 million people living around the circuit. But it is difficult for us to attract people [and get them through the gates].
"The important thing is keeping all those 100,000 people that came last year and generating an economic impact, which in 2013, was 135 million Euros [for the locale]," he added.