Briatore to assist Formula 1 popularity drive
27 July 2014 – Ex-Formula 1 team boss Flavio Briatore is set to be involved in a new working group being formed by Bernie Ecclestone with the aim of boosting the sport's popularity and appealing to the next generation of fans.
Ecclestone, who has come under pressure amid falling television figures, held a meeting with team chiefs in Hungary on Saturday, outlining plans to host a summit in the near future with Briatore and a handful of squads.
Briatore has not been involved in F1 since leaving Renault in 2009 after his part in fixing the result of the 2008 Singapore Grand Prix, when Nelson Piquet, Jr. strategically crashed to pave the way for Fernando Alonso to win.
The Italian has regularly criticised the latest regulation overhaul, headlined by the switch from V8 engines to turbocharged 1.6-litre V6 power units and the arrival of more complex energy harvesting and fuel limits.