Indy 500 TV ratings increase by 7%
1 June 2011 – ABC has confirmed that almost 5 million American households tuned into Sunday’s Indianapolis 500, confirming a seven percent rise for the event in comparison with 2010. The race brought one of Indy’s most dramatic finishes, with J.R. Hildebrand hitting the wall at the final corner as Dan Wheldon claimed his second win.
With a single ratings point equating to 1.15 million households, this year’s point increased to 4.3 from 4.0 in 2010, according to the 56 urban markets which measured overnight ratings.
Local Indianapolis viewership increased by 17.6 percent in comparison with last year, with the delayed broadcast of WRTV-6 bringing in 14.8 rating - meaning the programme was watched by 162,800 households.