Dorna Sports, the commercial rights holder of MotoGP, will also organise the World Superbike Championship from 2013. An announcement came on Tuesday as the two series – currently major rivals – look to support each other.
The reshuffle, confirmed by Dorna parent company Bridgepoint, also means Infront Sports & Media – the current World Superbike commercial rights holder – now becomes marketing partner and global advisor for both championships.
‘As a consequence, MotoGP and WorldSBK, will be integrated within the Dorna Sports group but managed as separate events with a view to enhancing the two distinct championships,’ a statement explains.
‘The objective is to allow both series to develop and enhance their championship personalities, retaining their leadership positions in the arena of world motorcycle road racing - WorldSBK, with its focus on production-based racing, and MotoGP with its focus on prototype racing. At the same time, both championships will benefit from joint marketing and commercial strategies.’
“We’re very excited to have the two top motorcycle road racing series under one roof,” says Carmelo Ezpeleta, CEO of Dorna Sports. “We fully expect to develop and strengthen the distinct nature of both MotoGP and WorldSBK as separate properties and remain committed to working with teams and manufacturers, circuit owners, sponsors and broadcasters to give fans the best experience yet.”
MotoGP continues at Motegi, Japan next weekend whereas the next World Superbike race will be the season finale at Magny-Cours, France this Sunday.
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