Pioneer becomes Honda title sponsor
14 February 2011 – Consumer electronics giant Pioneer has become the title sponsor of the British Touring Car Championship’s Honda Racing Team, it has been confirmed, with the Team Dynamics-run squad this year aiming for all three championship titles after narrowly missing out with Matt Neal and Gordon Shedden in 2010.
Branding from Pioneer was displayed on both Honda Civics in the second half of last year, with the Steve Neal-run outfit – which did pick up the teams’ silverware - this year also receiving factory support from the Japanese manufacturer.
“Today’s announcement takes Honda (UK)’s existing partnership with Pioneer to a new level,” comments Sarah Mayo, the Partnerships Manager for Honda UK. “We are delighted to have its support in what promises to be a thrilling season of action.
“Our target is a clean sweep of all three BTCC trophies – Drivers, Teams and Manufacturers.”